Chamber Corner November 2021

Santa Parade and Small Business Saturday

by Donna Claar

Santa Claus is coming to town on Saturday, November 27 at 7 P.M. for the Annual Union City Santa Parade! The parade is sponsored each year by the Union City Chamber of Commerce.

Following the parade, Southern Michigan Bank & Trust will host Santa under the Dome at the corner of Broadway and Hammond to visit with children and their families. Children can get their picture taken with Santa and the snapshot will be posted on a bulletin board at the bank lobby for pick up at the end of the following week.

Parade participants may begin lining up at 6 P.M. at Robbins Auto for vehicles, floats, tractors, horse drawn entries or other wheeled entries. Those walking in the parade must join in from the new Union City Senior Center and should be in place by 7 P.M. Walkers will enter the parade immediately following the UC Police Department escort. The parade will continue through downtown Union City and will end at High Street.

Please register your parade entry! Registrations can be found at, at Heator Insurance or by request to Completed registrations can be dropped off at Heator Insurance, emailed to or texted to (269) 317.7723.

The registration deadline for entry in the parade is Monday, November 22. For more information, contact Donna Claar (269) 317.7723 (text ok) or email

The Chamber of Commerce encourages parade participants to put safety first, especially as this parade commences after dark. Those throwing candy should make sure it gets all the way to the curb to prevent children from running into the dark street. Parents are asked to keep a close eye on their children and keep them near to the curb and out of the street. Drivers in the parade must be 21 years or older and should drive very slowly and carefully.

Those entering a float in the parade are asked to remember there is only one “real” Santa. If you have a Santa on your float, it is asked that it be plastic, stuffed or otherwise imitated.

Those watching the parade are asked not to park downtown after 6 P.M. to allow for safety concerns and ease of visibility. Traffic cones will be placed downtown and citizens are asked to please respect these boundaries.

In addition to the parade, don’t forget that Saturday, November 27 is also Small Business Saturday. Remember to #ShopSmall and support our local independents. Watch for #SmallBizSat posters and flyers and also check social media for sales and promotions being offered for this special weekend. Take a #ShopSmall selfie and post to Union City’s Instagram account at @unioncitymi to share the fun of the Santa Parade, SBS shopping and community fun!

“The chamber wishes to thank everyone for their participation and to have a joyous holiday season,” commented community organizer Donna Claar. “Remember to #ShopSmall and show support to our local independents!


As a chamber member, it is easy to network, share ideas and stay abreast of information locally via email and/or on Zoom. We encourage businesses and/or civic minded individuals to share their ideas, concerns, business successes and suggestions toward the economic development of the greater Union City area. We appreciate and thank you for your support!

The Chamber meets at DOVE Ag Services, 1298 Arbogast Rd, Union City, on the second Tuesday of the month, March through November, at 7:30 A.M. You may also attend the meeting from the comfort of wherever you are via Zoom. Attendance is not a requirement of membership, but of course we hope to hear from you! Won’t you join us? Contact me at (269) 317-7723 or for more information.

Donna Claar is a devoted promoter of Union City and its surrounding areas. She administrates several social media sites about Union City and assists chamber members with their marketing needs. Contact her at (269) 317-7723, or the Union City Chamber of Commerce and Union City, MI Facebook pages. Watch for posts on Twitter at @UnionCityMI and Instagram @unioncitymi. #ChooseUnionCityMI #LoveWhereYouLive #ASliceofAmericanPie